Business leaders acknowledge the important role technology plays in their growth strategies as customers and competition embrace the age of digital transformation. But they are not so clear on how to lay a solid software foundation to enable this transformation. As devices and platforms become increasingly connected, companies must move towards the digital world by acclimating their services, products and processes. Enterprises that can create and execute on one unifying strategy will help their digital transformation journey.
Create exceptional customer and employee experiences
In our device-centric world, employees expect to have the same smart technologies they use at home at work. Similarly, customers and partners expect the same accessibility to companies as they have to their friends and family online. There’s no reason for employees, partners and customers to lack modern technology that makes their jobs and lives easier; this friction must be taken out. When employee, digital customer and end-user experience is amplified and becomes a focus of business objectives, enterprises are more likely to increase overall satisfaction and revenue.
Focus on data
Successful enterprises today are fueled by data, and it is important to include data analytics in the overall plan rather than creating a separate strategy. To better understand how ready a digital strategy is and how it will be achieved, enterprises should start by taking a look at their data discovery journey. The further a business is down the road of discovering data, including historical, real-time event data, non-transactional data and IoT, the more apparent it will become that the structure of the architecture is game changing.
Create a 21st century architecture
Many organizations do not have an architectural direction to achieve in the next three to five years. Without a plan, and without knowledge of the current architecture, digital transformation will be impossible. While enterprise architecture is drastically different than how it was considered a decade ago, it is key to how we transform in the future. Understanding the organization’s as-is architecture and figuring out where the to-be architecture needs to go to allow you to transform is critical in that story.
Merge physical data into the digital world
IoT is continuing to spread as machine connectivity becomes more omnipresent than ever — even coffee and Slurpee machines are turning to IoT, leaving many CIOs trying to figure out how to manage IoT data without understanding how to properly monetize it. Once organizations have a 21st century architecture in place that allows them to quickly build IT systems like microservices and DevOps, organizations will better understand how to monetize your data.
Establish a chief digital officer
Do we need a CDO? Can a CIO play the role of a CDO? And if we need both, where does the CDO fit in? These are questions commonly asked by many organizations considering establishing a chief digital officer. The CEOs of the future are coming from the IT side of the business, and conceptually, a CDO understands the business and technology sides as well. As more businesses turn digital, the ability to know where and how to disrupt business, while understanding how technology plays a part in that, is the evolution of digital transformation right now.
Digital transformation is a daunting catchphrase that has many executives spinning. But just like anything else, enterprises can achieve digital transformation by taking a step-by-step approach. Organizations must develop a plan to span the divide between strategy and execution. And once they have decided on goals, they should create a direct path to a consolidated approach for IT and successive execution. This approach will simplify the journey to more efficient organizations and happier customers, setting enterprises up for continued growth and success.
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